Brand new look part of effort to improve customer service
More than 200 dealers committed to makeovers over the next two years
Implementation of features Showroom showcasing the renaissance of Cadillac design
Cadillac suburb in Ann Arbor, Michigan, first full new look
DETROIT - Cadillac deploys a new and modern design for its dealers under the initiative of the trade mark "defining Moments" customer service.
Designed by Gensler architects and designers of Cadillac, the new features in the exhibit hall layout open, displays well illuminated, allowing customers to interact with cars and concession staff and relax in a lounge of clients with a cafe-bar with custom-designed art and furniture design. The design includes contemporary architecture and quality materials, such as oak, porcelain tile matte and brushed stainless steel accents.
Select markets, reworked dealers will be autonomous Cadillac dealers. Multi-brand will showcase the dedication drives covered.
"The new facility design and furnishings provide a great scene for our exciting new car," said Kurt McNeil, Vice President of sales of Cadillac and Service, "but our main goal is to create a very positive first impression that creates this defining moment in the minds of our customers that we exceed their expectations before, during and after the sale."
Suburban Cadillac of Ann Arbor is the first Cadillac dealer to complete metamorphosis of the installation. More than 200 dealers Cadillac through the United States pledged to complete an upgrade similar image over the next two years.
The new image of the establishment is part of a concerted effort by Cadillac and its dealers to Cadillac of high luxury service brand to the customer. For the second consecutive year, Cadillac and its dealers are associate with Ritz-Carlton luxury resort on a series of training programmes for service with customer sales and service personnel.
The new showroom gives Cadillac suburb an advantage on dealers competitors of luxury in the region, said Mike Mosser, General Manager of suburban Cadillac.
"If you want to compete in the luxury market, you have to create a conducive environment for clients", said Mosser. "The new showroom welcomes potential buyers with an appearance that puts us at the top of class in the luxury market."
Some details of the new exhibition hall are the following:
Limestone tiles and aluminum storefront glazing
Photo highlighting the elements of the design philosophy of Cadillac Art & Science
Brushed stainless steel and aluminum finishes
Lighting, theatrical to highlight vehicles
Oak walls, matte porcelain tile floors
Leather chairs texture rich, ultra-dark and chairs Barcelona Knoll ®
Polished chrome tables and lamps
The new showroom comes to Cadillac strengthens its position in the luxury market. Cadillac introduces a for model year dramatically redesigned SRX crossover ranks 2010 now in second in its segment.
Cadillac has also added the CTS Sport Wagon for the 2010 model year and the CTS Coupe for the year 2011 model. In the last year, the family expanded the CTS earned awards of the car and driver, Popular Mechanics, Automobile magazine, MotorWeek, Esquire, MSN Autos and Motor authority.
For the 2012 model year, the SRX and CTS both receive developed 3.6 L V6 upgrade engines this increase of the power while retaining the same economy of fuel of their smaller predecessors of displacement. The CTS also receives a new design, bolder grille, packages, standard Bluetooth phone integration on all models and the blind-zone detection on the CTS cut on tour.
The SRX is also standard on all models in integrated Bluetooth phone connectivity, a heated steering wheel on luxury, performance and levels of finishing top of range, in addition to 20-inch machined-face finishing wheels, which are standard on performance and premium trim levels. The SRX will be also able to FlexFuel.
"Image of dealer is another piece in the effort to make Cadillac of the new standard for the luxury market," said McNeil. "Combined with our new line-up and the attention on the customer service, we are confident it will help make the Cadillac a compelling choice for luxury buyers."
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